Wednesday, February 10, 2010
Growing up, this was the coolest of cool. Big Daddy Ed Roth, creator of custom Hot Rods and key to southern California culture of rock n roll, beaches, and groovy cats, had a mascot named Rat Fink. He called it his anti Mickey Mouse. Through the mail you could get his t-shirts, figures and most important, model cars to build that were out of this world. When I was 16, I took a trip to Florida with a friend and his family. We visited the Rat's Hole Shop In Daytona Beach. Here is the brochure from there I recently dug up.