Monday, February 22, 2010

Selling of Wormtown??

You may have seen Worcester Mag last week's article of The Selling of Worcester. It took a look at the different organizations and slogans over the years used to market Worcester to the rest of the world. Of course they overlooked one of the longest running, most well known entities ever launched, Wormtown.
Over the past 30 plus years, that's exactly what I have been doing, whether you want to believe that or not. If it wasn't for the City of Worcester, there would be no reason for Wormtown. I have done my best through writing, radio, and now blogging to get people excited about the music and talent in our own backyard, to attract people to get out and support it in the clubs, stores and any other outlet you can.
Didn't cost anyone a dime for that promo. But yet, the powers that be still write it off as derogatory and unimportant. Unless it's for there own benefit.
So take a look here at my unscientific experiment with Google, to see which concept was the most successful.

First the organizations...Please click to view the numbers returned on the search.

Chose Worcester: 2,220,000

Destination Worcester: 638,000

Cultural Commission: 387,000

Convention Bureau: 314,000

Worcester Wormtown: 131,000

Chamber of Commerce: 48,000

And the Slogans....
Heart of the Commonwealth: 8,230,000

Wormtown: 36,000

City on the Move: 9430

Moving in the Right Direction: 1810

City That Moves: 827

Unbelievable as it may seem, Wormtown scored higher than the Chamber of Commerce in the organizations category, and beat all but "Heart of the Commonwealth" in the slogan category.
Let's see how long it takes for them to capitalize on it. City Square just may be renamed Wormtown Place.

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